Motion Cycles
Bikes built for freedom. For ambition. For people who don't do standard.
The most expensive off-the-shelf bike in the world is still built for someone else. At Motion Cycles, we build bikes around the rider — not the other way round.
What We Do
We Specialise In You.
Road. Mountain. Gravel. Cyclocross. Hybrid.
We don’t specialise in a category — we specialise in you.
Bring us your ambition. We’ll build the machine to match it.
The Spec Builder
Some riders come to us with a full spec sheet. A Tifosi Scalare. 56cm. Shimano groupset. Dialled. We deliver exactly that — and make sure every component earns its place.
The Feeling
Others come with something less tangible: Speed. Endurance. Control. Chaos. We translate that into a build that actually feels the way you want it to.
The Upgrade
And some just know one thing: they want something better than off-the-shelf. That’s enough. Together we’ll build your bike.
How We Do It
Built Together.
It starts with how you ride.
Where you push it. What you want it to feel like. What you want it to become.
From there, we shape the build — together.
This isn’t assembly. It’s collaboration.
You’ll always know what’s happening, what it costs, and when it’s ready. And if something changes — we tell you. Straight.
01
Component Compatibility
02
Durability Under Real-World Stress
03
Serviceability
04
Cost Clarity
Why We Do It
Because "Good Enough" Isn't.
A bespoke bike isn’t just equipment. It’s an extension of you — engineered to match your body, your style, and your limits.
Our founder, Rich Robertshaw, came up through racing. He’s felt firsthand what happens when a bike works with you — and when it doesn’t.
A properly built bike doesn’t just perform better — it lasts longer, rides harder, and feels right.
Every decision in the build matters — from how the components interact under load, to how the bike handles the kind of riding you actually do, not the riding the manufacturer assumed you do.
A bespoke bike isn’t just equipment.
It’s an extension of you — engineered to match your body, your style, and your limits.
And yes — we also just think bikes are beautiful things.
What We Use
Components That Earn Their Place.
We use components that can take what you throw at them — and we test them properly. The industry doesn’t stand still and neither do we. If you know your gear, you’ll recognise the names. If you don’t — that’s our job.
Frames & Bikes
Tifosi · Wilier · Kinesis · Cinelli · Cipollini · Basso · DMR · Ibis
Components
Shimano · SRAM · Campagnolo · Hope · DT Swiss · Mavic · Maxxis · Vittoria · Reynolds · Thomson · Burgtec · and more
What’s Next
Get in Touch.
Tell us what you want your riding to feel like. We’ll take it from there.